RAINMAKER MARKETING CORPORATION 281.537.1200

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Senior Living Development Consultants - Continued...

Senior living development programs and projects are all, more or less, bound by the same building blocks with respect to the development, construction, marketing, operations and capital financing needs each project (or roll-out) entails.  In point of fact, there are significant common issues pertaining to the development of commercial real estate projects in general, and senior housing and retirement living projects in particular.  What you come to understand generally, will also serve to help you make the transition from other commercial real estate development endeavors will certainly help you maintain focus on the overall development program pertaining to a senior housing property.

The key development issues you have to grapple with respect to senior housing projects are:

Business model.  Is this a rental community or an entry-fee community?

Capital Funding Plan model.  There are different approaches to be utilized in capitalizing rental projects versus entry-fee projects.  Entry-fee projects offer the opportunity to utilize a structured finance approach that leverages incredibly large-scale projects (well over $50 million) with an initial investment of $1 million or less because of the structure of the ownership interests in the transaction.  Remember, senior housing is the only industry where you can (if you wish) sell each living unit twice - once to an institutional investor and once to the future resident who pays an entry fee.

Operations.  Operations must be managed by a professional organization that specializes in senior housing properties due to the complexity of the regulatory envelope and nature of the employee management program and processes.  Remember, there are few assets that can demonstrate a return as comparative large as a senior housing operation, but a poorly operated senior housing project will bleed money like there is no end in sight.  Get a good senior housing property manager and get them in on the ground floor of the development program once the due diligence matters are resolved and you are ready to commence the capital funding cycle.

Talk to a Rainmaker Marketing Corporation consultant see what we can do for your retirement living development ambitions...

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

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