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Syndications are the real opportunity in a recession that can beat the odds and senior housing is the industry to do it with...

 

  

Senior Living Development Consultants - Continued...

Senior living development programs and projects are all, more or less, bound by the same building blocks with respect to the development, construction, marketing, operations and capital financing needs each project (or roll-out) entails.  In point of fact, there are significant common issues pertaining to the development of commercial real estate projects in general, and senior housing and retirement living projects in particular.  What you come to understand generally, will also serve to help you make the transition from other commercial real estate development endeavors will certainly help you maintain focus on the overall development program pertaining to a senior housing property.

The key development issues you have to grapple with respect to senior housing projects are:

Business model.  Is this a rental community or an entry-fee community?

Capital Funding Plan model.  There are different approaches to be utilized in capitalizing rental projects versus entry-fee projects.  Entry-fee projects offer the opportunity to utilize a structured finance approach that leverages incredibly large-scale projects (well over $50 million) with an initial investment of $1 million or less because of the structure of the ownership interests in the transaction.  Remember, senior housing is the only industry where you can (if you wish) sell each living unit twice - once to an institutional investor and once to the future resident who pays an entry fee.

Operations.  Operations must be managed by a professional organization that specializes in senior housing properties due to the complexity of the regulatory envelope and nature of the employee management program and processes.  Remember, there are few assets that can demonstrate a return as comparative large as a senior housing operation, but a poorly operated senior housing project will bleed money like there is no end in sight.  Get a good senior housing property manager and get them in on the ground floor of the development program once the due diligence matters are resolved and you are ready to commence the capital funding cycle.

Talk to a Rainmaker Marketing Corporation consultant see what we can do for your retirement living development ambitions.

About Rainmaker...

Rainmaker Marketing Corporation is the brainchild of Clint Lovell, a seasoned business finance consultant with more than 20 years experience.  Rainmaker is a B2B consulting firm that was incorporated in 1994 for the purposes of providing market feasibility studies to businesses seeking capital financing in the commercial and institutional markets.  Today, Rainmaker Marketing Corporation provides a comprehensive array of due diligence documentation services for most major industry groups.  Rainmaker Marketing Corporation also provides syndication management services for fractional commercial real estate syndicates that can provide mezzanine gap funding for income-producing commercial property developments as early as the pre-construction phase.  Rainmaker Marketing Corporation serves clients throughout North America and the Caribbean Basin.

Rainmaker Marketing Corporation, Inc.

15519 Dawnbrook Drive, Houston, Texas 77068

281.537.1200  

consultants@rainmakermarketing.com

© Copyright, 2009 Rainmaker Marketing Corporation, Inc.  All rights reserved.

  

A Few Words on Change...

Clint Lovell, the Managing Principal of Rainmaker, has written a book on the subject of capitalism and the creation of a new economic society that ends our reliance on taxation and retires all of our national debt.  The book is called The Fix and you can order an advance copy now at www.the fixbookstore.com.  Order today and we'll pay your shipping, saving you some real change. 

What's New...

Read our latest whitepaper on capitalization strategies and commercial real estate syndications that provide developers with a new arsenal of capital finance weapons they can deploy in the middle of this recession.  Click here and download the whitepaper free! 

 
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