Senior Housing Market Information - Site Selection & Evaluation Reporting...

Rainmaker Marketing Corporation is a senior housing market information resource for developers of independent living, assisted living, dementia care and long-term acute care facilities serving the senior housing market throughout North America and the Caribbean Basin.  Rainmaker Marketing Corporation provides both a formal market feasibility analysis service and local market senior housing demand reports for the senior housing development industry.

The formal market feasibility analysis process provides the kind of in-depth report the senior housing new construction industry has come to expect from Rainmaker Marketing Corporation (click here to download and review a sample):

1. Key Point Demographics Analysis.  The overall health and vitality of the underlying market is analyzed and reported upon in terms of its population, households, families, incomes, wealth, employment and housing.  This provides anecdotal evidence of underlying market support for new construction programs of all types.

2. Initial Demand Analysis.  Using our industry standard demand model, Rainmaker Marketing Corporation provides an initial demand analysis of the market that provides a definitive gross demand analysis of the potential for senior housing construction for entry-fee Independent Living Facilities, rental Independent Living Facilities, rental Assisted Living Care Facilities and rental Alzheimer's Assisted Living Care Facilities.

3. Field Investigation.  Rainmaker copies the market access approach consumers of senior housing use to obtain information about senior housing in their area.  This information provides Rainmaker with a means of making empirical assumptions as to potential changes in the senior housing new construction gross demand.  The information provides context to issues of routine rental rates, ancillary revenues, starting occupancy, sales expectations (by unit class), staffing patterns, operating costs, services, unit sizes (by unit class) and property amenities.

4. Final Demand Analysis.  Taking the market information gleaned from the field investigation, Rainmaker Marketing Corporation creates a final demand model that projects the unit counts by living unit class for each type of senior housing program using our market-tested approach to cover the full spectrum of senior housing.

5. Final Report.  Rainmaker Marketing Corporation prepares a final report in full-color detail that is professionally formatted and ready for printing and presentation (delivered as an Adobe Acrobat file or Microsoft Word file - click here to download a sample).

All of this is aimed at our central goal: prepare the way to success by completing the due diligence documentation necessary to support a commercial real estate syndication to raise more at-risk capital contributions.  The sufficiency of these activities being such that the developer will be in a position to dictate the terms of the property's construction and permanent mortgage financing more to the liking of the developer and without the recourse and cross-pledges that always make it so difficult for a successful outcome to be realized.

About Rainmaker...

Rainmaker Marketing Corporation is the brainchild of Clint Lovell, a seasoned business finance consultant with more than 20 years experience.  Rainmaker is a B2B consulting firm that was incorporated in 1994 for the purposes of providing market feasibility studies to businesses seeking capital financing in the commercial and institutional markets.  Today, Rainmaker Marketing Corporation provides a comprehensive array of due diligence documentation services for most major industry groups.  Rainmaker Marketing Corporation also provides syndication management services for fractional commercial real estate syndicates that can provide mezzanine gap funding for income-producing commercial property developments as early as the pre-construction phase.  Rainmaker Marketing Corporation serves clients throughout North America and the Caribbean Basin.

Rainmaker Marketing Corporation, Inc.

15519 Dawnbrook Drive, Houston, Texas 77068

281.537.1200  

consultants@rainmakermarketing.com