RAINMAKER MARKETING CORPORATION 281.537.1200

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Senior Housing Market Feasibility Studies...

Rainmaker provides senior housing market feasibility studies for senior housing development financing.  Rainmaker Marketing senior housing market feasibility studies, reports, demographics, new construction, finance, investing, assisted, living Corporation has completed over 300 senior housing market feasibility studies over the past 10 years, alone.  Senior housing market feasibility studies are (historically) Rainmaker's keystone service.  We provide detailed analysis reports for assisted living projects, independent living projects, entry-fee housing projects, congregate living projects and continuing care retirement communities ("CCRCs").

At its core, the market feasibility analysis answers the following critical path issues pertaining to every commercial real estate development program:

Is there sufficient entrenched demand within the primary marketing area of the proposed project to support new construction?

If there is sufficient entrenched demand, what price points will be supporting the new facility in terms of routine rental revenues and ancillary revenues?

If there is sufficient demand and price support, what are the expectations regarding services, project amenities and facility staffing?

What has been the historical utilization of these projects?  How fast have new projects leased up in the recent history of the market?

The production of these feasibility reports generally corresponds to the following steps:

Initial Demand Analysis.  RMC completes an initial demand analysis based upon demographic information from third-party data vendors.  This gives the client the key "go-no-go" reality check for their project.  If the initial demand analysis report statistics do not demonstrate sufficient demand to support the project at this stage, then the rest of the reporting program is immediately abandoned.  The reason for this is that everything in our world is predicated upon demonstrable demand.  If there is sufficient demand, then the next phase is undertaken.

Field Investigation.  RMC completes a survey of existing directly competitive projects to determine price points, occupancy rates, staffing patterns, unit class counts, unit class sizes, total unit counts per class and operating costs.  The result of this information is then used to modify the Initial Demand Analysis.

Final Demand Analysis.  RMC modifies the Initial Demand Analysis model to reflect the findings of the Field Investigation.

Report.  RMC completes the final report.  This is a full-color document (click here to download a sample) that is professionally formatted with all key data points and findings discussed on an in-depth basis.

 

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

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