Senior Housing Market Feasibility Studies

Rainmaker provides senior housing market feasibility studies for senior housing development financing. Rainmaker has completed over 300 senior housing market feasibility studies over the past 10 years, alone. Senior housing market feasibility studies are (historically) Rainmaker Marketing Corporation's keystone service. We provide detailed analysis reports for assisted living projects, independent living projects, entry-fee housing projects, congregate living projects and continuing care retirement communities ("CCRCs").

At its core, the market feasibility analysis answers the following critical path issues pertaining to every commercial real estate development program:

Is there sufficient entrenched demand within the primary marketing area of the proposed project to support new construction?
If there is sufficient entrenched demand, what price points will be supporting the new facility in terms of routine rental revenues and ancillary revenues?
If there is sufficient demand and price support, what are the expectations regarding services, project amenities and facility staffing?
What has been the historical utilization of these projects? How fast have new projects leased up in the recent history of the market?

The production of these feasibility reports generally corresponds to the following steps:

Initial Demand Analysis. RMC completes an initial demand analysis based upon demographic information from third-party data vendors. This gives the client the key "go-no-go" reality check for their project. If the initial demand analysis report statistics do not demonstrate sufficient demand to support the project at this stage, then the rest of the reporting program is immediately abandoned. The reason for this is that everything in our world is predicated upon demonstrable demand. If there is sufficient demand, then the next phase is undertaken.
Field Investigation. RMC completes a survey of existing directly competitive projects to determine price points, occupancy rates, staffing patterns, unit class counts, unit class sizes, total unit counts per class and operating costs. The result of this information is then used to modify the Initial Demand Analysis.
Final Demand Analysis. RMC modifies the Initial Demand Analysis model to reflect the findings of the Field Investigation. The final conclusions are then drawn based upon the totality of the market evidence.
Report. RMC completes the final report. This is a full-color document (click here to download a sample) that is professionally formatted with all key data points and findings discussed on an in-depth basis.

The cold, hard facts of today's capital markets dictate the only winning path to obtaining capital is the creation of an opportunity that reflects the realities of the market the company proposes to serve. This means everything flows from the market feasibility analysis, so the quality of the end product is tantamount to the overall success of the endeavor. That's where Rainmaker Marketing Corporation comes into the picture to help ensure the outcome you seek is the outcome you actually realize.

Rainmaker Marketing Corporation is a consulting firm that focuses on providing the due diligence services on a business to business (B2B) basis. Rainmaker Marketing Corporation can trace its roots back to the late '80's and was formally incorporated in 1994.

Over the years, Rainmaker Marketing Corporation consultants have completed hundreds of assignments across the United States (45 states), Mexico, Canada and the Caribbean Basin. RMC's new construction project due diligence documentation services have led to the successful development of income-producing properties valued (in the aggregate) in the billions of dollars.

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