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| Senior Housing Demographics - Continued...What makes an acceptable demand analysis for senior housing new construction due diligence reporting? As with all market-based commercial income-producing real property development programs, senior housing projects have an established set of underwriting benchmarks that are, more or less, consistent throughout the senior housing and retirement living financing industry. These benchmarks provide a basis for understanding the true potential of the project if it is in fact brought to market. Rainmaker Marketing Corporation has had an impact in this market as some benchmarks (those pertaining to Alzheimer's assisted living projects) were developed by Rainmaker Marketing Corporation back in the early 1990s. These benchmarks are based on research conducted by the NIH, CDC, Harvard University School of Medicine, Rush University School of Medicine and Johns Hopkins University School of Medicine. Rainmaker Marketing Corporation uses the statistical information to create a demand model that uses statistically significant demographic traits to screen a given market and determine the net buildable demand. We have done this for literally hundreds of projects throughout North America and we can do it for your project as well. Find out more by talking to a Rainmaker Marketing Corporation consultant today. |
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