Retirement Housing Market Feasibility Studies


Rainmaker Marketing Corporation specializes in the preparation of retirement housing market feasibility studies.  Not all retirement housing market feasibility studies are alike.  Rainmaker goes into the depth of investigation and analysis that most senior housing consultants take for granted that only experience can make.  Rainmaker has completed hundreds of market feasibility report assignments nationwide and offshore.

Generally speaking, there are two (2) types of market studies undertaken within the context of the senior housing industry:

  • Full Scope.  The full scope approach is an investigation into the development potential for rental independent living, rental assisted living and entry-fee senior housing within a given marketing area.

  • Specific Use.  The specific use approach is an investigation and analysis of a given geographical primary marketing area for a specific senior housing sub-group (rental independent living, rental assisted living or entry-fee senior living).

These different approaches provide for different study production costs.  The variable production costs of senior housing market studies is based, more or less, on the number of competitive facilities that have to be surveyed within a given project site's geographical primary marketing area.  Once those issues are determined, a flat fee services proposal can be accurately created and submitted to the client for approval and funding.

The output of a Rainmaker Marketing Corporation market study provides concrete conclusions and findings that include:

  • Total Net Buildable Demand - Rental ILF Unit Class.

  • Total Net Buildable Demand: Rental ALCF Unit Class.

  • Total Net Buildable Demand: Rental Alzheimer's ALCF Unit Class.

  • Total Net Buildable Demand: Entry-Fee ILF.

  • Unit Counts By Unit Class.

  • Unit Counts By Unit NRSF.

  • Expected Starting Occupancy By Unit Class.

  • Expected Lease-Up Rate By Unit Class.

  • Maximum Sustainable Occupancy By Unit Class.

  • Unit Routine Rental Rates By Unit Class.

  • Unit Ancillary Revenues By Unit Class.

  • Schedule of Basic Services.

  • Schedule of Additional Services.

  • Operating Expenses for Competing Facilities.

  • Municipal Investment Incentives Entitlements Review.

  • County Investment Incentives Entitlements Review.

  • State Investment Incentives Entitlements Review.

  • Federal Investment Incentives Entitlements Review.

Rainmaker Marketing Corporation is the senior housing consulting firm to turn to when you need answers regarding any aspect of the development, capital financing, construction, marketing and/or operations of senior housing properties and other commercial real estate development programs.  Rainmaker Marketing Corporation covers the entire continental United States and select foreign countries.  Rainmaker focuses on the end game with an emphasis on getting projects qualified for a fractional real estate ownership interest syndication as early as the pre-construction phase and for projects having development budgets of at least $2.5 million.  Turn to Rainmaker and you're turning towards success and continuity that creates successful outcomes.

Find out more on how we can help your organization exceed your goals via a free initial consultation.  It all starts with you and your organization's entrepreneurial drive for success.  Rainmaker Marketing Corporation can show you how to harness this energy to become as bit a senior housing industry player as you wish to become.


Contact Information

Our business hours are from 9:00 a.m. to 5:00 p.m. Monday thru Friday (CST)

Telephone:

281-537-1200

Postal address:

15519 Dawnbrook Drive, Houston, Texas 77068

Electronic mail:

General Information & Consulting Queries: clint@rainmakermarketing.com 

Copyright © 2004 - 2008 Rainmaker Marketing Corporation.  All rights reserved.