RAINMAKER MARKETING CORPORATION 281.537.1200

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Retirement Housing Financing Consultants...

Most retirement housing financing consultants focus on the FHA/HUD Loan Insurance program for senior housing development retirement housing, financing consultants, funding, loans, lending, investments finance.  In point of fact, the retirement housing financing consultants who begin and end their capital funding cycle analysis with HUD may be doing their clients a grave disservice.  While new entrants into the senior housing and retirement living field are, for the most part, well-advised to undertake the daunting FHA/HUD application process because the construction and permanent financing is a statutory authority entitlement, many senior housing developers are leaving money on the table.

In the latter half of the 20th Century, the development financing for commercial real estate projects (including senior living) was reduced to a two-step process: raise the equity funds and then apply for the construction loan.  Issues such as cross-collateralization, personal recourse, balance sheet maintenance covenants were never given further consideration.

The reality is that the management of subjective investment risks and the market's need to incorporate sophisticated risk management programs and concepts has directly led to the structured finance approach to capital funding plans and the rise of commercial real estate syndications and syndicators.

In today's market (the Information Age) the "new" approach is to conduct investment incentive entitlement reviews when the market feasibility study is being prepared because the outflow of the entitlements review can have a direct impact on the capital funding plan proposal.  This has resulted in the demise of the, "one line for equity and one line for debt," approach to funding senior housing.

And if that isn't enough to convince you that a structured finance approach is the only way to go, consider these points:

Most structured financings for senior housing projects result in a doubling of the developer's financial investment leverage; and

Most structured financings have the net effect of reducing the required collateral for the financing; and

Most structured financings result in a lower overall cost of capital due to the incorporation of government investment incentive entitlements; and

Most structured financings for senior housing projects reduce the time spent in the pre-construction phase hunting down capital investment.

Rainmaker Marketing Corporation would like to be your key funding consultant.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

©Copyright 2011, Rainmaker Marketing Corporation, Inc.  All rights reserved.