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Rainmaker is a leader in
senior housing and retirement living development consulting. We
routinely prepare retirement
housing business plans for both for-profit clients and non-profit
clients, alike. Most retirement housing business plans are really
a group of elements that are created at different points in the
development process and for different reasons. The purpose of this
section of the Rainmaker Marketing Corporation corporate web server is
to point up these differences, offer some advice on what works (and what
doesn't) and provide a level of continuity of the process that gets you
on your way to following your bliss.
The different types of
business plans that are incorporated into a senior housing development
program are:
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The Capital
Funding Plan Proposal. This is the document that is given
to the investment banking team for the purposes of soliciting
initial institutional investor interest in the transaction.
This document represents the culmination of all key elements of the
project.
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The Strategic
Business Plan. This document covers a 5-year forecast
period and details the key policies, procedures, economic milestones
and responsibilities of the core management team (the corporate
officers) regarding each area of endeavor and the corresponding
operating departments. This is a summary document and is
typically less than 30 pages. This document is further edited
and utilized in the private
placement offering memorandum.
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The Operations
Business Plan. This document is provided to demonstrate
that management is prepared to begin execution of operations as soon
as all the asset development and/or acquisition activities have been
complete. In some cases (including multifamily housing and
senior housing) the operations include pre-opening operations -
typically during the construction phase and mainly entail
marketing. The Operations Business Plan provides a department
by department analysis of the employee tasking necessary to fulfill
the pecuniary purpose of each department of the project (e.g.:
General & Administrative, Marketing, Food Services, etc.).
These documents run into the hundreds of pages in some cases.
This plan takes the longest to draft because of the heavy degree of
regulatory oversight the industry currently suffers.
If you are seeking to
obtain the capital financing for a senior housing development project,
then you should be talking to Rainmaker Marketing Corporation. Not
only do we create the key business documents and proposals, we also
provide a complete retinue of due diligence documentation consulting
services. Market feasibility studies, financial feasibility
studies, structured finance and the associated consulting support to
maximize your chances of successfully developing your vision and serving
a cause greater than one's self.
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