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What makes a good
commercial real estate business plan? What's the difference
between a strategic business plan, business plan of operations and/or a
capital funding plan? When are these documents released? Who
gets them?
All of these questions
are good questions and deserve an answer, to wit:
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A good commercial
real estate business plan is defined by its intended
audience. The purpose of the business plan is to attract
attention to a pending securities offering or a pending real
property sales contract offering. The commercial real estate
business plan serves a distinct purpose - it attracts attention and
is also called a strategic business plan. The resulting
document is typically less than 20 pages.
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A business
plan of operations is the actual document that serves as a
repository of all of the policies, procedures, key milestone goals,
requirements and proposals of a given commercial real estate
project. It is the definitive "how-to" operational
document that used by the officers and department managers to
deliver the business service that is layered on top of every
commercial real estate development of assets. These document s
are quite voluminous and usually exceed 100 pages.
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The capital
funding plan is the document that is used to solicit the
interest of investment bankers and/or mortgage bankers to undertake
the syndication of your securities (a sale of securities is
considered a syndication). It provides an abbreviated
discussion of the key issues and matters in a document that is
typically less than 30 pages.
Whichever document or
plan you need, you should at least consider doing business with
Rainmaker Marketing Corporation for the purposes of developing a clean,
professionally-formatted document in as little as seven (7) days.
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