RAINMAKER MARKETING CORPORATION 281.537.1200

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Private Placement Offering Memoranda - Continued...

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Developers and owner/operators of commercial real estate development projects are the bread-and-butter of most offerings and Rainmaker Marketing Corporation provides direct support at each stage.  The key milestone stages of a private placement are:

Due diligence stage.  This involves obtaining all of the required due diligence documents that will support the offering.  RMC can help you understand what is required and what RMC can provide to you.

Capital funding plan stage.  The result of the due diligence stage activities is culminated in the creation of the summary capital funding plan disclosure that is the centerpiece of every issue.

Referral stage.  RMC can help you identify the investment banking firm that is right for your particular issue, provide presentations on the various aspects of the due diligence documentation and the capital funding plan proposal.

Solicitation cycle.  RMC can provide in-depth presentations to institutional investors regarding the structure of the issue.  We're right behind you at each meeting.

Rainmaker provides consulting support for the development of private placement offering memoranda for debt security issues and equity security issues.  RMC's private placement offering memorandum approach to funding the development costs associated with a commercial real estate development project  focuses on the following:

Market Feasibility Study.  All new projects have to provide demonstrable evidence of market support for the proposed development.  An independent market feasibility study is used to demonstrate to investors that someone other than the issuer has looked at the market and reasonably believes that entrenched demand exists for the type of project being developed.  The market feasibility study will be presented in the private placement offering memorandum (also called a "PPM") as a summary, but the full text of the document must be made available to subscribers on demand.  This is typically accommodated via a web document posting.

Financial Feasibility Study.  The results of the market feasibility study are used to create a pro forma financial presentation that details the revenues, operating expenses, non-operating expenses and capital expenses of the proposed project on a month-by-month basis for a prototypical 5-year forecast window.  A summary of the key findings and main FASB schedules are included in the body of the PPM with the full text of the document being made available as is the case with the market feasibility study.

Capital Funding Plan Proposal.  The PPM will also include a disclosure regarding all of the components of the proposed capital funding structure of the resulting project.  These disclosures must demonstrate that all the required funding is "on the table" - meaning the other funding components that are not part of the securities float are committed to the project and/or readily available to the project once the issue closes.

Get more.  Find out more.  Take advantage of the totality of the opportunity.  Call Rainmaker and ask the hard questions.

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

©Copyright 2011, Rainmaker Marketing Corporation, Inc.  All rights reserved.