Market Research Consultants

Rainmaker's market research consultants can help your next project become a reality.  Our market research consultants specialize in getting you the information you need in a timely manner.  Historically, production of market feasibility studies have averaged 38 days - we take pride in getting the work done in a timely manner and out to the client because the mantra for the 21st century business is, "I want the information right now!"  Market research provides you with a foundation.  Our consultants can help you take it to a whole new level you may not even have considered.  You'll see it in our questions and how we focus on your business.

Our services program focuses on the deliverable and these generally conform to the following process:

• Initial Demographic Data Analysis.  The pertinent demographic profiles are generated and then tested within the geographical primary marketing area of the business site.  If the initial demand model works for the business then we move to the next level and test the data on the ground (in the PMA).

• Field Investigation.  The field investigation provides the basis for assessing the quantitative and qualitative data in terms of the end-user.  This information is used to bring the demographic data to a current context (the reason being most data sets are at least 6 months old and some is much older than that; and therefore, subject to change that must be verified in situ).

• Final Data Reconciliation.  Once the field investigation data streams in, the demographics analysis may then be modified to reflect the on-the-ground conditions.  From this we can provide the usual key milestone data sets for the project, to wit:

  • Routine Revenues.  RMC clients are typically focused on the revenue stream.  How much over what period?  That's the key question because it is the central driver for almost every project.  What is the opportunity?  Here you find out.

  • Utilization/Occupancy Rates.  How long to lease up to stabilization?  What is the maximum sustainable occupancy rate for my project?  Get some answers.

  • Lease-up Rates.  How fast will it sell-out, lease-up and/or otherwise increase operating capacity and drive earnings?

  • Operating Costs.  What wage rates?  What operating cost points are there?  How does this impact revenues, earnings and value?  

  • Schedules of Services.  What should be the standard services, features and/or benefits?  What's extra?  Why?

  • Amenity Requirements.  Your property's development profile doesn't happen in a vacuum and we can't afford to build the wrong assets.  Let the data drive the decision - stay within the data envelope and increase your odds of success.

Getting there is the fun of it all and we look forward to each assignment as an opportunity to help you take your business to a whole new level.  Welcome to the 21st century.