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Market Feasibility Studies for Commercial Income-Producing Properties

The market feasibility studies prepared by Rainmaker Underwriting provide real insight into the market feasibility of developing a given income-producing property and then achieving a successful launch upon completion of construction.  The market feasibility study is the cornerstone document in the pre-construction phase due diligence presentation because everything else should be developed and undertaken in reliance upon the conditions and requirements uncovered in the analysis process.  A proper analysis will provide the information necessary for the architects to do their job, the contractor to do their job, the marketing team to do their job and the operations team to deliver the end result that the end-user/consumer says they want to see and use.  Furthermore, the actual underwriting process for capital financing of the project will include a careful review to see if the building envelope, marketing plan and plan of business operations conforms to these findings as the analysis process is always undertaken in reliance upon the fact that we live in a market economy and everything about a market economy revolves around the concept of "logical choice".  

Logical choice is the secret that makes capitalism work.  Each consumer is making decisions based upon their own self-interest and, taken in their entirety, provide the information necessary for businesses to have the opportunity to address their needs and provide the services and products that logical choice dictates as being desirable to the largest segment of potential consumers for those products and services.

Rainmaker focuses on creating a comprehensive picture of information on the local sub-market where the property is most likely to compete and then developing the profile of the "ideal property" that would address these needs and thus create the outcome of the highest possible odds of a successful launch that investors and lenders are relying upon to realize their profits and eventually affect an orderly exit from the investment transaction (thus resulting in a positive investment decision that gets the owner/sponsor the funding they need to complete the project and bring it to market).  Without strict observance of these requirements, the lender or investor is left to wonder if the property can in fact stabilize and achieve the economics the sponsor/owner says are achievable.  This is why the analysis is the linchpin in the transaction and can never be avoided.

Rainmaker creates this most important document by using a standard three-step analysis approach that includes: (1) demographics analyses to determine indicators of long-term demand as well as current year forecasts of net buildable demand; and (2) local market surveys of existing properties that are likely to be directly competitive in the sub-market area and would therefore serve to reduce the net buildable demand; and (3) amalgamating all of this information into a final analysis that dictates new construction demand (adjusted for actual competitive property impacts), occupancy levels and revenue stream expectations based upon the assumption the property will provide the schedule of services and amenities that consumers are demanding and that competing properties are already seeking to provide (to one extent or another).

The key to success lies in the level of reporting detail that includes:

Occupancy/Utilization Forecasts by Unit Class.

Lease-Up Rate Forecast By Unit Class.

Routine Revenue Forecasts.

Ancillary Revenue Forecasts.

Non-Reoccurring Sales Forecasts.

Unit Counts by Unit Class.

Unit Sizes by Unit Class.

Unit Finishes, Amenities and Features by Unit Class.

Property Amenities.

Property Operating Staff Requirements.

Routine/Typical Services (Basic Services) Requirements.

Ancillary Services Requirements.

If you aren't getting the answers your team needs (because most business feasibility studies companies and consultants don't even know the right questions to ask), then talk to someone on our team.  The initial consultation is free.  We offer a complete array of customized consulting solutions for companies seeking capital financing for their projects to complete the continuum of services you need for a successful outcome to have the opportunity to be realized.  We offer fundamental guarantees that you won't find anywhere else, to wit:

We work for a flat fee.  You pay the fee, we do the work.  There's no surprises at the end.

We guarantee a completion date.  The typical assignment in this segment of our practice takes 30 to 45 days to complete (based upon current workload).  We lock in a date and deliver the final report by that date.

We guarantee your satisfaction with the quality of our work.  We can't guarantee an outcome, but we work to give you the quality you deserve for a fair price.  What's the quality look like?  Dare to compare.  Click here and see a sample of our work.

Start the conversation by consulting with us on your project.  The first consultation is free.  Please call us today.

Why do projects fail to get funding approved?

Rainmaker has had extensive discussions through the years with clients who are seeking funding for their commercial income-producing property development and construction program, but have, so far failed to do so.  Rainmaker has also had extensive discussions with intermediaries, investment bankers, lenders, investors and underwriters to get their side of the story.  The interesting thing is that the same five (5) things seem to come up again and again that end up leading to a total failure.  Are you destined to fail?  Can you afford to take the risk of blowing out even a single funding source, knowing that source could be the one source you needed to succeed?  What can you do to avoid these terrible mistakes that always lead to a rejection?  Click here and learn more.

Rainmaker Underwriting, LLC can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects.  Our primary focus has always been senior housing and health care related properties with over 400 assignments completed in some 45 states.  Today, Rainmaker Underwriting, LLC serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on outsourced commercial underwriting review services.  Rainmaker Underwriting, LLC’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.


Email: clinton.lovell@gmail.com

Project Feasibility Studies, Commercial Real Estate Development Finance Consulting, Outsourced Underwriting Services, Due Diligence Documentation Services & Project Management Consulting

16215 Friar Circle, Spring, Texas 77379.

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