RAINMAKER MARKETING CORPORATION 281.537.1200

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Capital Finance Plans...

Preparing capital finance plans is one of the most important capital formation activities and needs to be carefully considered capital, finance, plans, business, development, funding, mortgage, construction, real estate by the development sponsor/project owner as capital finance plans only get one bite at the apple.  Rainmaker Marketing Corporation's approach to developing capital finance plans (and other commercial real estate loan proposals, syndication proposals and/or private placement offerings) focuses on the following key due diligence issues:

The Market Case Study.  There must be clear and convincing market evidence supporting the proposed project.  Typically, this is accomplished with an arm's-length market feasibility study.  RMC can provide the market feasibility study, but you can have any qualified consulting firm prepare it.  RMC hopes you will give our firm all due consideration.  This must be summarized and will be part of your eventual proposal that emerges from the due diligence analysis.

The Financial Case Study.  There must be a compelling case made that the financial results of operations will generate materially significant profits capable of servicing the required construction/mini-perm/perm loan and providing a solid return on investment.  Typically, a pro forma financial presentation is prepared for the purposes of demonstrating these issues.  As with the market study, RMC hopes you will give us consideration in preparing the pro forma financial presentation.

The Business Case Study.  Every project funding proposal has to offer clear, concise and factual information that supports management's claim the totality of business operations (i.e.: Pre-Development Phase, Pre-Construction Phase, Construction Phase and the Initial Business Operations Phase) are well within the sponsor's demonstrable skill sets.  Boiled down to the essentials, the "business case study" must show key managers having direct track records of experience in similar operations that resulted in a profitable outcome that investors can appreciate.

The Regulatory Case Study.  Your capital funding proposal must demonstrate that all regulatory oversight issues have been identified and programmed on a basis that transfers the regulatory risk to a third-party in cases where it is clear the project sponsor/developer cannot (for whatever reason) manage this part of the development program.  Regulatory risks are one of the areas where institutional investors will not provide investor funds because these are risks they believe the developer/sponsor should fund.

The Entitlement Case Study.  The entitlements review is frequently left to the side and this is always to the detriment of the developer/sponsor group.  Are there federal incentives and/or subsidies available for this class of assets?  What about the state and local levels?  These questions need to be asked and answered because some incentives can become a materially significant issue when we look at the issues of dilution and return on investment.  RMC can help and you should at least have a cursory discussion with a RMC consultant on this matter.

The Structured Finance Case Study.  The final part of the overall proposal development regimen is the structuring of the various pieces to the "capital stack" into a homogenous group of related elements that serve to provide equity replacement funds, government incentives and institutional market participation in your project.  You have to have a funding order that makes sense and an order of retirement that is acceptable to all parties.

 

Do You Know The Secret?

When it comes to commercial real estate development finance, it doesn't matter whether you need to raise $5 million or $50 million, the out-of-pocket costs, advance fees and project due diligence costs will always require the same relative investment dollars the promoters have to fund.  Do you know what that amount is?  Do you know the Secret?

Rainmaker Marketing Corporation can trace its history back all the way to 1989.  Incorporated in 1993, Rainmaker Marketing Corporation has evolved over time into a full-service business to business consulting firm.  Rainmaker Marketing Corporation’s initial specialization was in issues and documentation needs corresponding to the capital funding cycle for commercial real estate development projects with a primary focus on senior housing and health care related properties.  Today, Rainmaker Marketing Corporation serves all types of commercial income-producing property development program financing requests with a combination of feasibility studies, due diligence services, structured finance consulting and a focus on commercial real estate syndication services.  Rainmaker Marketing Corporation’s service area includes all of the continental United States, Canada, Mexico and the Caribbean Basin.

281.537.1200

Email: consultants@rainmakermarketing.com

Commercial Real Estate Development Finance, Due Diligence Documentation, Syndication & Project Management Consulting

15519 Dawnbrook Drive, Houston, Texas 77068.

©Copyright 2011, Rainmaker Marketing Corporation, Inc.  All rights reserved.